BC Game has launched a season-long promotional campaign for IPL 2026, with a total reward pool of $250,000 linked to betting activity during this year's Indian Premier League.
The crypto gambling operator said the campaign will run in parallel with the tournament and will be structured around four separate reward tracks. These are the Early 6 Match-Triggered Lucky Draw, Deposit Lucky Draw, IPL Top 100 Wager Ranking and Bet Milestone Free Bet.
According to the details released, the Early 6 Match-Triggered Lucky Draw is tied to selected match events during the competition. The Deposit Lucky Draw offers additional prize opportunities to eligible users who make deposits during the campaign period.
BC Game is also running a leaderboard format through its IPL Top 100 Wager Ranking. Under that structure, participants will be ranked on wagering performance during the promotion, with rewards allocated to the top 100 eligible users.
The fourth element, Bet Milestone Free Bet, is tied to specific betting thresholds reached during the IPL period, with free bets awarded when users meet designated milestones.
The operator described the campaign as a single promotion covering multiple activity types for the duration of the IPL season. It did not disclose a breakdown of the $250,000 pool across the four reward formats in the announcement.
The launch adds to BC Game's marketing activity around sports betting and follows a change in senior leadership earlier this week. On 25 March, the operator appointed Kar Kheng Giam as CEO, saying he would oversee strategy, operations and financial performance as it seeks further expansion in regulated markets.
That push comes against a more complicated compliance backdrop. BC Game has previously said it holds licences in jurisdictions including Anjouan, Nigeria, Kenya, Mexico and Tanzania. It has also faced scrutiny linked to its past Curaçao licensing position and allegations of unlicensed activity in parts of Europe, which it has disputed in public statements.
The promotion combines prize draws, leaderboard rewards and free bet incentives within one tournament-wide campaign
