SCCG Management has expanded its partnership with Tom’s Watch Bar, aiming to accelerate the brand’s growth across casino, tribal and destination entertainment markets.
The enhanced collaboration builds on an existing relationship between the two companies and follows a period of expansion for Tom’s Watch Bar, which has continued to grow its footprint across the US.
In 2025, the brand announced new openings in several cities, including Seattle, Cincinnati, Milwaukee and Phoenix, alongside established locations in key markets such as Las Vegas, Los Angeles and Washington, DC.
Under the expanded agreement, SCCG Management will support Tom’s Watch Bar’s entry into gaming environments by leveraging its network of operator relationships.
The focus will include identifying new site opportunities, facilitating partnerships with casino operators and supporting long-term commercial development across integrated resorts and regional gaming properties.
Commenting on the deal, Stephen Crystal, Founder and CEO of SCCG Management, stated: “Tom’s Watch Bar has quickly established itself as a category leader in sports entertainment hospitality.
“The expansion of this partnership reflects both the strength of their concept and the growing demand we’re seeing from tribal and casino operators for high-quality, experience-driven amenities.
“We’re excited to continue supporting their growth and bringing this best-in-class offering to more gaming destinations globally.
The Tom's Watch Bar announcement is the latest in a series of partnership moves by SCCG. Earlier this month, the firm agreed a deal with crypto payments provider Coinspaid to support its expansion across licensed gaming markets, while a separate partnership with slot analytics platform Slot Check was confirmed shortly before.
Tom’s Watch Bar’s “All the Sports, All the Time” model uses synchronised broadcasting across multiple screens, allowing venues to display numerous live events simultaneously within a single environment.
