AI Summary
Sign in to listen

MGM CEO backs Las Vegas Super Bowl return in 2029

NFL owners have awarded Super Bowl LXIII to Las Vegas, returning the event to Allegiant Stadium five years after its first staging in the city.

2 min read
mgm-nfl
Key Points
Las Vegas will host Super Bowl LXIII in 2029 after NFL owners approved the venue selection 
MGM Resorts CEO Bill Hornbuckle said the operator is positioned to support the event across its Las Vegas portfolio
The game will mark the second Super Bowl held at Allegiant Stadium after the city hosted Super Bowl LVIII in 2024

MGM Resorts International CEO and President Bill Hornbuckle has welcomed the decision to bring the Super Bowl back to Las Vegas in 2029, after NFL owners voted to award Super Bowl LXIII to Allegiant Stadium.

In a LinkedIn post published after the vote, Hornbuckle said: “We’re thrilled to welcome the Super Bowl back to Las Vegas in 2029.” 

He added: “Las Vegas has proven it can deliver events of this magnitude. MGM Resorts International is well-positioned to support and help shape that experience across our portfolio.” 

Hornbuckle also referred to MGM’s role around the city’s previous Super Bowl in 2024. 

He stated: “We were grateful to be part of Super Bowl LVIII and look forward to partnering with the League again in 2029.”

The award gives Las Vegas its second Super Bowl in five years. The city first hosted the NFL title game in February 2024, when the Kansas City Chiefs defeated the San Francisco 49ers 25-22 in overtime at Allegiant Stadium.

For MGM, the 2029 event is likely to be significant across its Strip portfolio, where the operator runs multiple hotel and casino properties that can capture visitor demand tied to major sports events. 

Hornbuckle’s statement did not set out specific activation plans, though it indicated MGM expects to work with the NFL again when the event returns.

Las Vegas has continued to build its calendar of large-scale sports events in recent years, with the Super Bowl now returning after the NFL’s first title game in the market was widely viewed as a test of the city’s ability to host one of the league’s biggest commercial events. 

The new award confirms that the league is willing to bring the event back to a market with deep ties to gaming, hospitality and sports betting.

Earlier this month, MGM launched an all-inclusive style package at Luxor and Excalibur, combining accommodation, dining, entertainment and parking into a single bundled offer, expanding its efforts to drive visitation across its Las Vegas properties.

Good to know

Super Bowl LXIII is scheduled for February 2029 at Allegiant Stadium

Reaction Board

Set Global Gaming Insider to be your preferred search result

News Analysis

View All
super app analysis

SuperApps in an uncertain future: What next for DraftKings, Fanatics and FanDuel?

After Fanatics' recent launch, the era of sports betting, prediction market and iGaming SuperApps has nearly reached its apex, potentially determining new market leaders – at least in two of those categories...

4 min read • • By Kirk Geller
CHILE

Casino tenders in Chile: No bids, no competition – where is everyone?

Chile's regulator declared two of its four latest casino tenders unsuccessful after receiving no bids, exposing a growing mismatch between municipalities' revenue expectations and what casino operators can afford to pay.

6 min read • • By Milagros del Priore
GiG analysis

GiG: From B2C to B2B and back again

GiG Software is returning to B2C with its planned acquisition of 888Africa, betting on Africa’s growth potential despite the region’s regulatory uncertainty.

3 min read • • By Marieta Lezaic

In The News

View All
illinois
[ELEVATED IMPORTANCE]

Illinois regulators propose changes to expand gambling self-exclusion programme

Proposed rule changes would introduce shorter exclusion periods, new enrolment methods and marketing restrictions for returning participants.

· Responsible Gambling + 2