Sky Vegas has been named as the headline sponsor of two radio shows operated by talkSport, including Fight Night and The Final Word which serves as the organization’s flagship Sunday football show.
“Great to see Sky Vegas announced as the headline partner of two brilliant shows on talkSport in The Final Word and Fight Night,” Sky Gaming Marketing Director Sam Behar said.
“Two shows where late night entertainment is delivered in a passionate, highly engaged way to a national audience and the perfect environment for Sky Vegas to connect with casino players.”
The Final Word features a recap of the Premier League’s most notable storylines each week, while Fight Night includes interviews with professional fighters and promoters, fight analysis and live reactions to the sport’s biggest events.
Sky Vegas is currently owned and operated by Sky Gaming, which serves as a Flutter Entertainment-run entity.
Prior to joining Sky Gaming in October 2025 as Marketing Director, Behar worked as Director of UKI and Sponsorship for LeoVegas Group.
On 24 March, VSiN, The Sports Betting Network, formed a new agreement with the Sports Rap Network to broadcast its live linear programming across the city of Detroit, which the sports media organization described as a top-15 market within the US.
VSiN’s sports betting content includes shows such as A Numbers Game, Follow the Money, Cashing Out, Ready, Set, Bet! and Live Bet Saturday/Sunday. Sports Rap Network will broadcast 40 hours of live linear programming from VSiN every week as part of the agreement.
VSiN content provides analysis, betting insights and live wagering discussions from the organization’s group of experts, as well as previews the most notable upcoming sporting events for listeners.
In December 2025, Steve Birch stepped away from Sky Betting & Gaming after 18 years, having started out working as a Marketing Analyst back in 2007 before stepping up to become CEO during 2020
