Argentina’s provincial regulator, Buenos Aires Province Institute of Lottery and Casinos, has launched a new public awareness campaign aimed at addressing problem gambling and illegal online betting among young people.
Developed in partnership with the Universidad Nacional de La Plata (UNLP) and Fundación Nexum, the initiative, titled “Activa las alertas” (Activate alerts), brings together professionals from psychology, law and academia to focus on the risks associated with digital gambling consumption.
The campaign will begin on April 15 at the Sala Piazzolla of the Teatro Argentino in La Plata, with an event aimed at students, educators and families. A second session, scheduled for April 29 at the UNLP Faculty of Law, will focus on regulatory frameworks and the role of the judiciary in tackling illegal betting.
Speakers include psychologist Débora Blanca, UNLP representative Pedro Gargoloff and journalist Nicolás Cayetano, author of No va más, with discussions centered on mental health and behavioral risks linked to online gambling.
The initiative comes as authorities raise concerns over the scale of unlicensed betting activity in the province. Officials have previously reported around 300 illegal gambling sites, while recent enforcement efforts have also targeted individuals promoting unauthorized platforms on social media.
The campaign reflects a broader strategy shift toward combining enforcement with prevention, as regulators seek to address demand-side dynamics in digital environments where younger audiences are increasingly exposed to gambling products.
Beyond its regulatory and educational efforts, the Buenos Aires Lottery has also continued to expand its community outreach initiatives, including the donation of sports equipment to local clubs and institutions.
The program is aimed at promoting social inclusion and healthy activities among young people, reinforcing the regulator’s broader strategy of combining prevention, public engagement and responsible gambling awareness at the grassroots level.
Authorities in Buenos Aires province have previously identified around 300 illegal gambling sites, with regulators increasingly focusing on influencer promotion as a key access channel for younger audiences
