Danish football club AGF has extended its long-standing partnership with Danske Spil’s betting brand Oddset in a renewed agreement running through to summer 2030.
Under the new deal, Oddset will increase its commitment to the Danish Superliga club and take on platinum partner status as the team prepares to move into its new stadium. The agreement continues the collaboration across both the men’s and women’s teams.
The partnership renewal builds on several years of cooperation between AGF and Danske Spil.
Danske Spil Marketing Manager Martin Bjerg stated: “It is a great pleasure that we can continue the strong collaboration with AGF, and we look forward to moving into AGF’s new home ground.”
As part of the agreement, there will continue to be a special focus on Football Shirt Friday, an initiative launched by Danske Spil.
Bjerg added: “For many years AGF has been part of Football Shirt Friday, where players have visited the children’s cancer ward at Aarhus University Hospital. AGF was also the first team to wear a shirt supporting the cause.
“Now we look forward to continuing Football Shirt Friday in the coming years together with the fans in Aarhus.”
The FC AGF is pleased that Oddset has chosen to continue and expand the collaboration.
The official statement from the club reads: “It makes great sense for us to continue the collaboration with Danske Spil and Oddset. Danske Spil has a special position as the Danes' own gaming company - owned by the state.”
Danske Spil posted a net profit of just over DKK 2bn ($307.2m) in 2025, with GGR just under DKK 5.2bn
