AI Summary
Sign in to listen

Ukraine launches national study into gambling’s social impact

The study will use both quantitative and qualitative approaches to assess addiction risks, while also seeking a deeper understanding of their root causes, as well as their broader consequences.

1 min read
GamblingHarmStudyUkraine
Key Points
Ukraine has launched a national study on gambling’s impact on society, with final results due in August 2026
The research will assess gambling prevalence, addiction risks and the influence on vulnerable groups, including military personnel and young people
Findings will support updates to responsible gaming rules and policy development in Ukraine

The Ukrainian Ministry of Digital Transformation has announced the launch of a national study on the impact of gambling on society. Initial results are expected in May, with the full report due in August 2026.

According to Olga Isayeva, Director of the Centre for Responsible Gaming, the study was initiated by the Ministry of Digital Transformation, the regulator PlayCity and is supported by the Association of Ukrainian Gambling Operators (AUOGB).

The research will examine public attitudes towards gambling, estimate the number of Ukrainians who gamble and determine the share of individuals at risk of developing gambling addiction.

Deputy Minister of Digital Transformation, Nataliia Denykeieva, said: “The study will help assess real challenges and form a policy where the focus is on safety and protection of people.”

Particular attention will be given to vulnerable groups, including military personnel, internally displaced persons and young people.

The study will combine quantitative and qualitative methods to assess addiction risks and better understand its underlying causes and consequences.

The Centre for Responsible Gaming plans to conduct a nationwide survey, analyse online casino player behaviour and run focus groups with players and their families. Medical and social care specialists will also take part.

Experts will also assess the impact of gambling advertising on people who do not participate in gambling but are regularly exposed to it in the information environment.

The findings will form the basis for updates to state responsible gaming regulations.

A recent study commissioned by AUOGB and conducted by the international research agency KANTAR, using the Problem Gambling Severity Index (PGSI), found that Ukrainian citizens exhibit low levels of gambling addiction.

Furthermore, a similar study found that gambling habits among Ukrainian military personnel are similar to those of the general population.

Good to know

At the beginning of March, Ukraine issued its first lottery licences in more than 12 years

Reaction Board

Set Global Gaming Insider to be your preferred search result

News Analysis

View All
Makeberry Affiliates Editorial

Makeberry Affiliates: Driving growth through stability

Oleksandr Kulyk, VP of Makeberry Partnerships, speaks to Global Gaming Insider about Makeberry Affiliates’ expanding portfolio, partner expectations and plans for SBC Summit and SiGMA Central Europe.

4 min read • • By Marieta Lezaic
Mariana Cavalcanti

Brazil: Why Mariana Cavalcanti's new role at the SPA is significant

Does the fact there is a new head of the SPA's sanctioning arm, arriving amid mounting political pressure in Brazil, prepare us for a stricter regime?

3 min read • • By Layla Victoria
Maxim C

How to build an iGaming portfolio around player demand

Vegangster CEO and Co-Founder Maxim Chertkov speaks with Global Gaming Insider about game portfolios, player preferences and the future of iGaming content.

5 min read • • By Marieta Lezaic

In The News

View All
World Cup
[ELEVATED IMPORTANCE]

Betting ads on Brazilian TV fall 34.5% after World Cup backlash

After facing public and regulatory criticism over aggressive advertising during the 2026 World Cup, betting operators significantly scaled back their TV ad spending.

· Marketing + 2