Kambi to power sportsbooks across 7 Canadian provinces

Kambi Group has been selected by Atlantic Lottery Corporation (ALC) and British Columbia Lottery Corporation (BCLC) to supply sportsbook technology and services for a multi-province Canadian betting framework. 

The agreement will see Kambi's Turnkey Sportsbook power sportsbooks in seven of Canada's 10 provinces, following a joint RFP led by ALC for a national sports betting solution. 

BCLC operates online gambling and sports betting in British Columbia, Saskatchewan and Manitoba. ALC operates government-regulated sports betting across Nova Scotia, New Brunswick, Prince Edward Island and Newfoundland and Labrador.

The project aligns the provincial lottery operators around a shared sportsbook technology and trading foundation, while each operator continues to manage activity within its own jurisdiction.

Canada's sports betting market remains largely province-led. Single-event sports betting was enabled federally in 2021, but provinces retain responsibility for conducting and managing regulated betting. 

Ontario is the main exception to the lottery-led model, having opened a regulated market for private online operators in 2022.

For BCLC and ALC, the framework provides a way to coordinate product delivery across multiple provinces without moving away from local regulatory control. It also reflects the continued role of lottery and state-owned operators in Canadian sports betting outside Ontario.

Kambi will provide sportsbook technology, trading, risk management and services across online and retail channels.

Kambi Group CEO, Werner Becher, said: "Kambi has a long history of working with lottery and state-owned operators worldwide."

Atlantic Lottery Director of Sports Betting, Scott Eagles, said the collaboration focuses on "trust, integrity and player protection."

The Canadian agreement follows Kambi's recent entry into France's regulated sports betting market through a long-term turnkey sportsbook deal with PMU.