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Bluberi targets US iGaming market through OddsWorks

The agreement places Bluberi content on OddsWorks’ BetGuard RGS as suppliers continue using aggregation routes to reach regulated online casino operators.

1 min read
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Key Points
Bluberi will develop, deploy and distribute games through OddsWorks’ BETguard RGS
OddsWorks has existing US operator links, including Caesars, BetMGM and FanDuel
The deal follows Bluberi’s Nevada licensing and recent Las Vegas slot rollout

Bluberi has entered a strategic and technology partnership with OddsWorks to expand its online casino distribution across regulated North American markets.

The agreement will see Bluberi develop, deploy and distribute its games through OddsWorks’ BetGuard Remote Gaming Server, giving the supplier access to bonusing tools, free spins, jackpots and other mechanics used in real-money iGaming.

The partnership comes as online casino remains legal in a limited number of US states compared with sports betting. Current regulated iCasino markets include New Jersey, Pennsylvania, Michigan, West Virginia, Connecticut, Delaware and Rhode Island, while Nevada permits online poker but not full online casino gaming.

That market structure has increased the importance of RGS and aggregation partnerships for content suppliers seeking operator access without building direct integrations state by state.  

OddsWorks has been building this route through deals with operators and studios, including Caesars, BetMGM, FanDuel, Gaming Corps and Raw iGaming.

Bluberi VP of iGaming, Scott Richards, said: “This partnership is a meaningful step forward in accelerating our iGaming strategy.”

Richards added that OddsWorks gives Bluberi a platform to bring its game design “into the online space with greater speed and flexibility.”

OddsWorks COO, Kunal Mishra, said: “We are thrilled to welcome Bluberi to the OddsWorks partner network.”

For Bluberi, the deal extends a broader North American expansion period. The supplier received a Nevada Gaming Commission licence in January, allowing it to distribute gaming products in Las Vegas and across Nevada.

It also used the Indian Gaming Association Tradeshow & Convention in March to present new cabinets and ready-for-market games, showing continued focus on land-based distribution alongside online expansion. 

Earlier this month, Bluberi’s Smokin’ Train made its Las Vegas debut at Plaza Hotel & Casino, joining the property’s gaming floor with multiple bet denominations and a progressive jackpot above $10,000. 

Good to know

OddsWorks’ BetGuard RGS has been used to distribute casino content in markets including New Jersey, Pennsylvania, Michigan and West Virginia

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