Betfred has been announced as the headline sponsor for 'The Ring: Unfinished Business Eubank Jr v Benn 2.' The partnership with Dazn, the exclusive streaming platform for the boxing tournament, will see the Betfred-sponsored match streamed in over 200 markets.
'The Ring: Unfinished Business Eubank Jr v Benn 2' will see Chris Eubank Jr take on Conor Benn as part of the decade-long rivalry between the two. The rematch is set to take place at Tottenham Hotspur Stadium on 15 November, and follows the two's previous encounter in April, which drew in a crowd of 70,000 people.
The partnership with Betfred, it is proposed, may fuel growth both in-person and virtually for the event.
As part of the partnership, Betfred's logo will appear on all four corners of the ring on 15 November, as well as on broadcasts, YouTube and TikTok content. Betfred will also sponsor Dazn's Face Off content, as well as its Fight Night Predictions series, which features insights from promoters, Dazn talent and boxing insiders.
On the partnership, Betfred Founder and Chairman Fred Done said: "We are proud to continue our long-standing association with British boxing through this partnership with Dazn. The Eubank Jr v Benn rematch is one of the most anticipated events of the year, and we're delighted to play a part in bringing it to fans around the world. At Betfred, we have a deep-rooted passion for sport, and this collaboration reinforces our commitment to supporting the biggest and best moments in boxing."
Dazn Group CEO Shay Segev added: "We're delighted to collaborate with Betfred for their headline sponsorship of "The Ring: Unfinished Business Eubank Jr v Benn 2", one of the most anticipated fights of the year, available exclusively on Dazn.
"Betfred and Dazn's collaboration on this landmark event reflects our shared commitment to innovation and fan engagement, delivering unique branded experiences to boxing fans globally across Dazn's platform and beyond. The domination of the mat will ensure the visibility extends far beyond the event itself."
The news comes despite challenges facing Betfred, and indeed Britain's retail sportsbooks. A proposed tax hike may force Betfred to close all 1,287 of its retail branches, with competitors like Paddy Power and William Hill also facing closures and job losses.
Dazn also partnered with 3 Oaks Gaming in October to strengthen its UK market footprint
