American Gaming Systems (AGS) has appointed Loren Rosenberg as the supplier’s new VP of Commercial Slot Strategy & Operations, where he will focus on maximizing product portfolio value and supporting commercial expansion.
The gaming supplier made two additional appointments on May 13, having named John McColl as Senior Director of Slot Sales Strategy and Mark Morton as VP of Slot Sales Strategy.
“These hires represent a significant step forward in building a best-in-class commercial organization,” AGS VP of Slots Jackson Floyd said.
“John, Mark and Loren have each demonstrated an ability to translate strategy into measurable results, and their leadership will help the team sharpen our focus on performance, efficiency and delivering greater value across our slot portfolio.”
McColl will help lead sales strategy and commercial opportunity for AGS, as well as focus on expanding market share and driving revenue growth. After serving as SVP of Marker Trax and Koin, Morton will streamline internal sales processes and expand sales opportunities for AGS.
Prior to joining AGS, Rosenberg served in senior leadership roles at Aristocrat Gaming and Everi Holdings, having led global product and development teams while overseeing portfolio strategy.
AGS stated the new appointments will look to strengthen the organization's slot sales strategy, operations and enterprise client development.
On April 20, BetMGM expanded upon its partnership with AGS after being granted exclusive first-to-market distribution rights for the supplier’s Rakin’ Bacon! online slot franchise.
The operator will receive an exclusive timeframe to introduce the games on both BetMGM and Borgata Online Casino, including titles such as Oink Soda Fountain Fortunes, Triple Oink San Shen Zhu and Fu Zhu Bao Bao.
AGS launched its Ultra Werewolf slot family with a two-day world premiere event at Yaamava’ Resort & Casino in California on March 9, presented with themed activations and interactive photo opportunities
