BetMGM will begin sponsoring a Las Vegas-themed week of Family Feud on television programming, with families competing for a trip to Las Vegas and up to $50,000 in bonus cash for repeat winners.
The operator's branding will be integrated throughout the show with on-set graphics, including a custom slot machine graphic featuring bonus cash for a special Las Vegas-themed question.
BetMGM will also be launching a week-long content rollout across digital platforms, featuring activations such as an Instagram story takeover.
The BetMGM online casino platform also holds the Family Feud slot game, a 6x4 reel slot which includes a big money jackpot where players answer a Family Feud-style question to unlock one of five jackpots with a max win of $250,000.
First time winners will receive a trip to Las Vegas and $20,000 in bonus cash prizes, while repeat winners have the opportunity to claim first-class airfare, suite upgrades, show tickets and a $50,000 cash bonus.
MGM Resorts International announced the release of a new online casino adaptation of Family Feud, developed in collaboration with Playtech, on August 28.
The launch unveiled a full suite of streaming content, recorded live in Las Vegas from studios located at MGM Grand's casino floor and distributed via live stream to operators outside of the US market.
The Family Feud Las Vegas-themed week will run from November 10 through November 14, as BetMGM will also look to provide behind-the-scenes coverage of Family Feud through the online content activations.
BetMGM is set to unveil a new contest featuring the Players Era in Vegas Leaderboard, which will track a participating user's wagers of at least $10 while awarding points based upon odds and bet outcomes
