7777 Gaming has formed a partnership with AdmiralBet Bulgaria as part of its ongoing expansion into regulated European markets.
AdmiralBet has a presence in several European countries including Germany, Croatia, Bosnia and Herzegovina and Serbia. In October 2025, the company launched its online platform in Bulgaria, adding to its growing digital footprint.
Under the agreement, 7777 Gaming will supply its complete portfolio of certified casino games to AdmiralBet's Bulgarian operations. The integration will include titles such as Cash 100 and Mega Juicy ManyWays, which are known for their distinctive design and game mechanics.
The move adds Bulgaria to 7777 Gaming's list of new markets entered in 2025, alongside Italy, Peru, Brazil, Colombia, Croatia and selected regions in Africa. AdmiralBet's collaboration with 7777 Gaming will provide its Bulgarian customers with access to a broader range of online casino content.
Elena Shaterova, 7777 Gaming CCO, stated: "We're delighted to expand our game distribution in Bulgaria through AdmiralBet.
"As a Bulgarian and Balkan gaming studio, we're proud to see our home market grow and to welcome international operators like AdmiralBet, who recognise Bulgaria's strong potential and dynamic player community."
Miroslav Mladenov, AdmiralBet COO, added: "Partnering with 7777 gaming is a great addition to our newly launched Bulgarian platform.
"Their games are already well known and loved by Bulgarian players and we're excited to bring them to an even wider audience through our platform.
"7777 gaming's innovative approach and strong local connection perfectly align with our goal to deliver a premium gaming experience in Bulgaria."
Last month, 7777 Gaming confirmed a partnership with Meridianbet to expand the international distribution of its slots, instant win games and other casino content
