The Swedish Gambling Authority, Spelinspektionen, has reported market figures for Q1 2026, with operators generating a total GGR of SEK 6.7bn, an increase of 0.8% compared with the same quarter in 2025.
However, on a quarter-on-quarter basis, this represents a decrease of 14.4% from Q4 2025, when GGR amounted to SEK 7.8bn. Total turnover for Q1 2026 amounted to SEK 27.85bn.
Online gambling and betting remained the largest segment, with GGR reaching SEK 4.43bn, a 3.4% increase compared with Q1 2025 but a 10.4% decrease compared with Q4 2025.
State lottery and slot machine revenue in Q1 2026 was SEK 1.28bn, down 3.3% year-on-year from SEK 1.3bn in the same period last year, and 16.3% lower compared with Q4 2025.
Games for public benefit and lotteries generated SEK 863m, a decrease of 2.6% year-on-year.
The regulator also noted that at the end of Q1 2026, nearly 138,000 people were self-excluded, an increase of 2.6% from the previous quarter.
Sweden’s extended credit gambling ban came into force at the beginning of the month, with the regulator publishing updated Q&A guidance for operators.
Under the new regulations, operators and gambling agents are not allowed to process transactions involving any form of credit. Prohibition extends to credit agreements with third parties.
Meanwhile, the Government has recently appointed Mattias Pleiner as a new member of the Spelinspektionen board for a term running from 13 May 2026 to 31 March 2028.
Pleiner has extensive experience within the Swedish legal and judicial system, having served in senior roles across both the courts and the Government Offices of Sweden.
Sweden’s gambling industry turnover increased by 1.3% in 2025, reaching SEK 28.2bn
