Alberta is reviewing 35 operator applications ahead of the launch of its regulated private online gambling market on 13 July.
The opening will make Alberta the second Canadian province after Ontario to move from a government-run online gambling model to a competitive licensing framework.
The process is being managed by Alberta iGaming Corporation (AiGC), while Alberta Gaming, Liquor and Cannabis (AGLC) will act as regulator.
Operators named in the application process include BetMGM, FanDuel, PointsBet and Score Media and Gaming.
AiGC CEO Dan Keene said applicants still need to complete vetting, sign operating agreements and comply with AGLC policies before going live.
The Alberta Government has framed the market opening as a channelisation measure, saying unregulated operators currently account for about 70% of the province’s iGaming market.
Under the new model, operators will receive 80% of net iGaming revenue, while 20% will be retained by the province. A further 3% of gross gaming revenue will be allocated before that split, including 2% for First Nations funding and 1% for social responsibility.
Ontario’s market remains the main comparison point. iGaming Ontario reported 50 operators and 80 active gaming websites in Q1 2024-25, with CA$726m ($530m) in quarterly gaming revenue and CA$18.4bn in wagers. Casino accounted for 73% of revenue, while betting accounted for 25%.
Alberta’s framework also includes a centralised self-exclusion system and advertising limits aimed at minors and vulnerable groups.
Active and retired athletes may only appear in responsible gambling advertising, a stricter starting position than Ontario initially used before tightening its own standards.
The launch comes amid public-health scrutiny. CBC reported concerns from Alberta Gambling Research Institute researchers that Ontario saw increased problem gambling indicators after its market opened, while Alberta has faced criticism over reduced funding for problem gambling support services.
Earlier this month, Global Gaming Insider reported that Alberta’s privacy commissioner raised concerns over legislation that could allow AGLC to include Play Alberta customer data in a future sale to a private operator.
Alberta’s market rules allow registered operators to advertise and sign up prospective customers before launch, but not to take deposits or bets
