Midnite has signed a sponsorship deal with The Good, The Bad & The Football podcast featuring Paul Scholes, Nicky Butt and Paddy McGuinness.
Midnite branding will be visible throughout the episodes to increase branding awareness with football punditry fans.
The podcast initially launched in September 2025 and has grown to encompass over 169,000 subscribers on YouTube, as well as additional followers on Spotify, Apple Podcasts and other platforms.
Andrew Mook, Midnite Head of Brand Marketing, said: “This partnership is another step in our mission to build a sports betting brand that's genuinely Built Different.
“We're investing in partnerships that football fans actually care about, launching standout campaigns or working with creators and personalities who have real credibility with supporters.
“As Midnite continues to grow, we're focused on showing up in the places where fans spend their time and engage with the sport they love. The World Cup is set to be one of the biggest sporting moments of the year and we're excited to be part of the conversation alongside one of football's most popular shows.”
This marks the second podcast sponsorship from Midnite, with the first being with Fight Your Corner, the boxing debate show hosted by former World Champion Tony Bellew and content creator Charlie Parsons.
Earlier this month, Midnite confirmed a front-of-shirt partnership with Wolverhampton Wanderers FC for the 2026/27 season.
As part of the “This Season’s on Us” campaign, Midnite launched a giveaway for season tickets and Wolves shirts for supporters.
Midnite launched its app into space in April 2026 and placed a bet 120,000 feet above Earth – The bet was for England to win the World Cup
