Midnite

Midnite extends Southampton deal with 2UP fan prize campaign

The renewal adds Southampton to Midnite’s wider 2026/27 football sponsorship push across English clubs.

Midnite expands football presence with Middlesbrough and Sheffield United deals

Midnite has expanded its Championship football presence by becoming Middlesbrough’s principal partner for 2026/27 and renewing its front-of-shirt agreement with Sheffield United.

2 min read • Jul 2 • By Jack Found

CasinoMarketing+ 2 more

Midnite sponsors The Good, The Bad & The Football podcast

The podcast stars former Manchester United and England midfielders Paul Scholes and Nicky Butt, alongside presenter and comedian Paddy McGuinness.

1 min read • Jun 16 • By Megan Elswyth

eSportsMarketing+ 1 more

Midnite celebrates Wolves partnership by offering free season tickets

The sports betting brand announced the partnership with a fan initiative called “This Season’s on Us.”

1 min read • Jun 3 • By Eddie Overs

FinancialMarketing+ 3 more

World Snooker Championship: ‘Midnite Maximum’ fan prize boosted to £100,000

Online betting operator Midnite has unveiled a revamped Midnite Maximum campaign for the 2026 World Snooker Championship, offering up to £100,000 if a 147 break is made during the final.

2 min read • Apr 14 • By Jack Found

AppointmentsCasino+ 4 more

Midnite appoints Sam Talbot as VP of Product

Talbot joins the team as Midnite ramps up expansion efforts and plans new international market launches this year.

2 min read • Feb 3 • By Megan Elswyth

OnlinePartnerships+ 1 more

UK: SIS launches 24/7 racing and esports betting content with Midnite

The integration adds tens of thousands of annual racing events and competitive gaming fixtures to Midnite’s sportsbook as the operator looks to expand its always-on betting coverage.

3 min read • Jan 7 • By Shaan Khan

MarketingOnline+ 2 more

Midnite secures UK betting and casino partnerships for major 2026 snooker events

The announcement was made by Ryan Murton, VP of Commercial at Midnite, who confirmed the operator will maintain visibility across the BBC's broadcasting ecosystem throughout both tournaments.

3 min read • Dec 17 • By Jack Found

Legal & RegulatoryCasino+ 6 more

Are advertising standards ready for AI deepfakes?

The technology is already being used with terrifying ease by members of the public already, but how long is it until advertising standards have to rule against deepfakes being used in illegal campaigns?

5 min read • Dec 8 • By Megan Elswyth

Legal & RegulatoryeSports+ 2 more

ASA deems Midnite Son Heung-min ad 'irresponsible'

The inclusion of the former Tottenham Hotspur player in the X post was deemed to be appealing to under-18s.

3 min read • Nov 26 • By Beth Turner

iGamingMarketing+ 1 more

How to adapt ads for digitally native players

Gaming and gambling are borrowing from each other's playbooks. It's time for ad campaigns to catch up, says Tim Smith, Founder of creative agency Fluoro.

6 min read • Nov 7 • By Rory Calland

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