A study from Palacký University Olomouc on Czech football broadcasts has found that, on average, one local football match features 57 adverts and almost 12 minutes of betting promotion.
The authors analysed 32 matches from the top league, Chance Liga, and recorded a total of 1,824 ads, many of which appeared during live play.
The study monitored four rounds of the league in August and September 2025, recording 700 advertising messages shown live during the matches, accounting for about 40% of all adverts.
Researchers note that this mainly consists of graphics showing live odds and a call to action for live betting. Furthermore, the study also found that more than a quarter of adverts feature popular athletes and other celebrities.
It included only advertisements and graphic elements in broadcasts, excluding shirt sponsorships, stadium advertising boards, competition naming rights or social media promotion.
In separate news from the country, the Ethics Committee of the Football Association of the Czech Republic (FAČR) this week handed down a series of sanctions in a betting-related match-fixing case. It imposed lengthy bans and financial penalties on players, the football club MFK Karvina and the mayor of Karvina.
MFK Karviná was sanctioned for manipulating the outcomes of three matches. As a result, the club was expelled from the Czech First League, fined CZK 10m ($480,900), and allowed to compete in the Second League.
The Committee stated that the decision is not final, and any disciplinary sanctions will be enforceable only once the ruling becomes legally binding.
The Czech football match-fixing scandal erupted earlier this year following a three-year investigation, with police previously charging 32 individuals in a corruption case, some of whom are alleged to be linked to an organised crime group
