Germany’s Joint Gambling Authority of the federal states (GGL) has launched an investigation into ADI Predictstreet, FIFA’s official prediction market partner for the 2026 World Cup, over whether its advertising during tournament broadcasts breaches German gambling rules.
The proceedings centre on perimeter advertising and branding visible during World Cup matches, interviews and press conferences shown in Germany.
Under Germany’s gambling framework, only operators included on the official whitelist may advertise gambling products to German consumers.
ADI Predictstreet does not hold a German gambling licence, according to GGL. The regulator is now assessing whether the supplier’s World Cup exposure amounts to unlawful gambling advertising in the market.
ADI Predictstreet has denied wrongdoing. A spokesperson told RND that, from the supplier’s view, no legal violation had taken place because it was not conducting marketing activity specifically aimed at Germany.
The case comes at a sensitive point for both FIFA and prediction markets. FIFA appointed ADI Predictstreet as its first official prediction market partner in April, with the supplier describing the agreement as a milestone.
FIFA said at the time that fans would be able to participate in “dynamic betting experiences” through the platform.
The deal has drawn scrutiny because ADI Predictstreet was little known when the agreement was announced. Josimar has reported that the sponsorship was worth about $150m and that the supplier did not have a functioning product when the contract was signed.
ADI Predictstreet later received a Gibraltar licence and launched World Cup prediction markets before the tournament. Its platform allows users to take positions on event outcomes, placing it within a category that regulators are examining closely as prediction markets move closer to sports betting.
The German review also reflects wider regulatory pressure during the World Cup, as authorities across Europe monitor cross-border advertising, unlicensed online offers and new betting formats linked to major sports events.
Earlier this month, GGL warned consumers to check Germany’s official whitelist before betting during the World Cup and said supervisory activity would cover advertising, online offers, broadcast monitoring and new betting markets.
FIFA has not commented on the German proceedings, according to RND
