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Santa Fe authorizes four online sports betting operators

The provincial regulator has granted final operating approvals to four digital sports betting operators in Santa Fe province, including BetWarrior and Bplay.

2 min read
Santa Fe
Key Points
The four licensed operators are Bplay, City Center Online, BetWarrior and Jugadón, each required to launch within 180 days of official notification
Licensees will pay a monthly canon of between 15% and 16% of gross gaming revenue, with proceeds directed to social programs administered by the Caja de Asistencia Social

Santa Fe's Caja de Asistencia Social (CAS) has granted final approvals to four online sports betting operators, allowing them to launch regulated services in the Argentinian province.

The approved operators are Casino Puerto Santa Fe, operating under Bplay; Casino de Rosario, under City Center online; Hipódromo Argentino de Palermo and Correón, under BetWarrior; and Slots Machines, under Jugadón. Each company must implement and activate its platform within 180 days of receiving official notification.

The regulator approved definitive technical reports confirming safe operating conditions before issuing the authorizations. The CAS retains authority to modify approved event catalogs or revoke licenses, in whole or in part, on grounds of security, sporting integrity or regulatory change.

The monthly canon paid by licensees cannot fall below 15% of gross gaming revenue, calculated on total stakes minus prizes paid. Half of the canon revenue is earmarked for the provincial drug prevention and addiction treatment agency.

The framework also establishes a Registro Único de Apostadores, a centralized bettor registry open only to adults who do not appear on the provincial delinquent child support register.

The authorizations come at a turbulent moment for BetWarrior, one of the four newly approved operators. The company has an ongoing advertisement related to the World Cup in which a digitally recreated, AI-generated likeness of the late Diego Maradona addressed viewers.
The commercial agreement was reported to have been negotiated directly with Maradona's five heirs, following a late-2025 court ruling that transferred control of the estate away from former representative Matías Morla.

Santa Fe's first steps toward online gambling regulation date to September 2020, when then-governor Omar Perotti authorized the digital operations of the concessionaires of Casino City Center Rosario, Casino Santa Fe and Casino Melincué.

Those operators, however, were limited to casino-style games and did not cover sports betting. The current licensing process, governed by Law 14.427 and carried out by the CAS, aims to formalize a market that had previously operated without regulated sports betting options, redirecting activity away from unlicensed platforms.

Good to know

Under Law 14.235, online sports betting in Santa Fe is restricted to sports events; classic casino games such as roulette, slots, traditional poker and bingo are expressly excluded from the new licensing framework

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