West Ham United has confirmed that Boyle Sports will remain its front-of-shirt sponsor for the 2026/2027 season. Its logo will feature on men’s and women’s home, away and training kits.
As a main partner, Boyle Sports will deliver activations across matchdays, digital channels and wider club events.
In a successful previous year of partnership, the operator organised several fan-focused initiatives, including a scarf giveaway before the season’s first home match and two 'Shirt Swap' activations.
West Ham United’s Interim Chief Executive Officer, Karim Virani, stated: “We’re delighted to have BOYLE Sports continue as our front-of-shirt partner as part of the multi-year Principal Partnership.
“As we enter an exciting new era for the Club and prepare for a pivotal season, it matters that our commercial partners share the same passion and drive that we have for our loyal fans. BOYLE Sports has approached the partnership in that spirit, and we look forward to continuing to work with them.”
Boyle Sports CEO, Vlad Kaltenieks, added: “West Ham United is one of the most recognisable clubs in English football, with a proud history and a passionate fanbase. We were proud to begin our partnership last season, but this is only the start and we look forward to an exciting season ahead.”
Last week, Boyle Sports reached an agreement on a multi-year partnership with the Northern Ireland Football League (NIFL).
As a result of the collaboration, Boyle Sports will serve as the Title Partner of the Premiership, Championship and Women’s Premiership, helping to also build support for the Boyle Sports Women’s League Cup.
Just prior to announcing its new multi-year partnership with the NIFL, Boyle Sports opened its 400th retail location at Ballybrit as part of its new three-year partnership with Galway Races on 22 June.
Boyle Sports joined the International Betting Integrity Association on 11 June
