Bally's and BKB Bare Knuckle Boxing announced a 360-degree partnership with sensor technology, venue access and broadcast distribution under the name Bally's Fightnight by BKB
The event will take place 9 January 2026 at Hard Rock Hotel & Casino Biloxi. Fighters' sensor-equipped wrist wraps will track punch data live for fans in the arena and on Bally's digital platforms.
Originally piloted in 2021 by BKB CEO David Tetreault and Bally's Chairman Soo Kim, bare knuckle boxing's glove-free format enables precise strike measurement, creating interactive, data-driven experiences across Bally's venues and platforms.
The partnership will include a multi-event schedule at Bally's properties nationwide. Production, distribution and audience interaction will be managed through Bally's integrated digital ecosystem.
Bally's recently reached a 'landmark' neutrality deal with the Teamsters, focusing on joint problem-solving and long-term workplace goals. This follows Q3 revenue rising 5.4% to $663.7 million despite a 6.9% drop in international interactive revenue.
David Tetreault, BKB Bare Knuckle CEO, stated: "Four years ago Soo Kim and I dreamed of building the most data-backed combat sport on earth. Today, with Bally's, that dream becomes Bally's Fightnight by BKB."
Soo Kim, Bally's Chairman, added: "Bally's has always been about creating experiences you can't get anywhere else. Combining Bare Knuckle Boxing's raw intensity with proprietary sensor technology and then scaling it globally, including our newly acquired properties in the UK and Australia, is exactly why we've built the Bally's ecosystem the way we have."
Fighter lineups will be announced in the coming weeks and tickets are available on the official event website
