Dutch operator More2Win and football club Roda JC Kerkrade have completed an awareness campaign focused on highlighting the potential risks associated with sports betting among young adults.
The campaign, titled ‘’What does winning cost you?’’ was commissioned by the Dutch Gambling Authority (KSA) and developed following 2025 research that found 35% of young adults considered sports betting to be normal. However, conversations around gambling-related financial losses are uncommon.
Through a combination of awareness activities and an educational programme, the initiative aimed to encourage young sports fans to reflect on the influence of gambling and better understand its potential consequences.
More2Win and Roda JC Kerkrade presented the final campaign results at the KSA office. Thousands of young people were reached through the campaign, which focused on making discussions around gambling risks and losses more open and accessible.
The KSA thanked both organisations for their collaboration, highlighting the importance of partnerships with social organisations in preventing gambling harm.
This comes as the Dutch Government is planning sweeping new measures to tighten online gambling rules, including a near-total advertising ban. Lawmakers also plan to ban bonuses while introducing tighter oversight of licensed operators.
The Government is also working on an overarching deposit limit for online gambling. Players who wish to increase their limits will need to demonstrate their financial capacity. To implement this, affordability checks are being developed.
Meanwhile, a joint review by the Ministry of Finance and the KSA found that higher gambling tax rates generated significantly less additional revenue than initially forecast. Combined with increased taxes and recent regulatory tightening, operator revenues have come under pressure.
This raises concerns that further restrictions on advertising, bonuses and affordability measures could contribute to additional market contraction.
The Dutch Supreme Court recently stated that there is no legal basis for player gambling loss claims before market liberalisation in October 2021, therefore backing operators
