Novibet has appointed Christos Lamprou as its new Global Brand Activation Lead, adding another experienced marketing executive to support the operator's international growth strategy.
Announcing the move, Lamprou said he was happy and excited about his new role.
“Novibet already commands a powerful global presence in the GameTech sector, and I really value being part of a company that is constantly pushing to achieve more and keep growing.”
Lamprou brings more than 25 years of experience across digital marketing, brand strategy and commercial growth.
“Looking forward to working with the team to make it even bigger, producing top-tier brand partnerships and activations that drive real results,” he added.
Having worked in senior leadership positions since 2018, he has built a career focused on performance marketing, brand development and scaling digital businesses through data-driven strategies.
Greece's gambling sector has recently upgraded their compliance measures with the Greek Gaming Commission strengthening player identification requirements through an enhanced Know Your Customer framework.
A period of continued international expansion for Novibet
Recently, the operator became the first company to receive a licence from Ireland's new Gambling Regulatory Authority (GRAI), marking a significant milestone in its European growth strategy.
The company has also continued investing in its product offering through new supplier partnerships. Recent agreements include the rollout of Reevo's aggregation platform in Greece and a collaboration with Imagine Live, bringing the supplier's live casino portfolio to Novibet across Greece as well as Brazil, Mexico, Chile, Ecuador, Italy and Ireland.
Lamprou's arrival further strengthens Novibet's commercial leadership as the operator continues expanding both geographically and through new content partnerships across regulated markets worldwide.
Incentive Games recently expanded its presence in Brazil through a new content rollout with Novibet
