Founded in 2010 in Greece, Novibet has grown into an international operator with a presence across Europe and Latin America, including Greece, Mexico, Brazil, Ireland, Finland, Chile, Ecuador, Cyprus and New Zealand, powered by its proprietary technology platform and strong expertise across regulated markets.
Under the agreement, Imagine Live will supply live casino content to Novibet across all available licensed markets, with particular focus on Greece and Brazil through localized live casino tables featuring native Greek and Brazilian Portuguese-speaking game presenters. The partnership reflects a shared approach to quality, localization and delivering premium player experiences within regulated environments.
For Imagine Live, the agreement strengthens its footprint in two key strategic regions and continues its focus on building partnerships with operators that have a proven track record in their markets.
“This partnership is a good example of the direction we are heading. Novibet has built a strong position across some of the most competitive regulated markets in Europe and Latin America, and they have done it with the right foundations: solid technology, local expertise and a clear focus on the player experience. That is exactly the kind of operator we want to be working with, and I am looking forward to growing this relationship.”
Nadiya Attard, Chief Commercial Officer, Imagine Live
“Imagine Live stood out to us for several reasons. The scale of their studio operations across Armenia, Romania and Spain, the speed and flexibility with which they operate, and the way they have embedded localization into their product from the ground up, were all key factors for us. Their approach to innovation, including the integration of AI into their day-to-day operations, also demonstrates a forward-thinking mindset that aligns strongly with our own vision. Combined with their commitment to delivering high-quality live casino experiences, this makes them a strong fit for Novibet as we continue to enhance our offering across multiple regulated markets.”
Fotini Matthaiou, Executive Casino Director, Novibet
