SCCG Management has announced a new partnership with Trivver, a spatial AI technology company, aimed at bringing AI-powered interactive commerce solutions to the gaming and entertainment sectors.
Under the agreement, SCCG will introduce Trivver's technology to its network of gaming operators, platform providers and sports and entertainment brands, while also providing advisory services, regulatory guidance and support for international market expansion.
Trivver specialises in spatial AI and immersive commerce technology, holding more than 165 global patents covering areas including interactive digital environments, viewability measurement and immersive advertising.
Its platform enables operators to integrate interactive 3D branded content into digital environments across web, mobile and smart glasses platforms without requiring users to download a dedicated application.
The company's recently launched PlayCanvas software development kit (SDK), available through Google Cloud Marketplace, allows developers to deploy AI-personalised in-game brand experiences within browser-based games. According to Trivver, support for Unreal Engine and Unity is also in development.
The partnership will initially focus on gaming verticals, including live casino, sports entertainment and fan engagement, where interactive branded experiences can be integrated into digital environments.
Trivver's platform also provides measurement tools that allow operators and brands to analyse audience engagement through metrics such as screen coverage and dwell time.
SCCG said it will leverage its network of partners across the gaming ecosystem to facilitate introductions to operators and technology providers, alongside representation at international industry events.
Commenting on the new deal, Stephen Crystal, Founder and CEO of SCCG Management, stated: "Trivver is exactly the kind of category-defining technology partner our network looks for. They hold more than 165 global patents, they just launched their PlayCanvas SDK on Google Cloud Marketplace, and their own platform already names gaming, casinos and sports betting as a core vertical.
"Live casino, fan engagement and immersive entertainment all have unused digital real estate, and Trivver’s spatial AI is built to monetise exactly that space, with measurement built to IAB and MRC standards.”
The partnership follows a series of recent SCCG announcements, including its collaboration with IntualityAI on prediction markets, the launch of a dedicated Brazil advisory division and a partnership with lottery platform ScratchOdds.
Trivver's PlayCanvas SDK launched on Google Cloud Marketplace in June 2026, enabling developers to create AI-personalised interactive brand experiences within browser-based games
