Gaming advisory firm SCCG Management has partnered with ScratchOdds to support the lottery platform's expansion into the global B2B lottery market, connecting it with lottery commissions, iLottery operators and other industry partners.
ScratchOdds aggregates official prize inventory data daily from state lotteries, recalculates real-time odds for every active game and presents players with personalized game recommendations based on their goals and budget.
Stephen Crystal, Founder and CEO of SCCG Management, said: "Lottery is the largest gaming vertical in America and one of the least disrupted by technology. ScratchOdds has built something genuinely new: a real-time analytics layer for scratch-off games that consumers actually use. The white-label and affiliate opportunities are significant, and our network is built to connect those dots."
Alex Wolf, Founder and CEO of ScratchOdds, said: "Lottery is one of the largest and least-modernized categories in gaming, and the opportunity isn't simply better data, it's a better, more transparent experience for players.
“ScratchOdds personalizes how people engage with the lottery, matching them to games that fit their goals and budget through real-time official odds, and that personalization is what drives our engagement and retention. SCCG's network gives us the reach to bring that platform to lottery commissions and iLottery operators worldwide as we expand across scratch-offs, draw games and iLottery."
Under the agreement, SCCG will introduce ScratchOdds to state lottery commissions, iLottery platform providers, affiliate networks, retail chains and international lottery operators. ScratchOdds will also gain access to SCCG's newsletter, which reaches approximately 34,000 gaming industry professionals.
Earlier this month, SCCG Management partnered with BTA Sports to help expand the reach of the company's AI-powered sports analytics platform across sportsbook operators, media businesses and technology providers
