SpeedyBet, a brand of the Paf Group, has extended its sponsorship agreement with Spanish La Liga club Real Betis for two additional seasons. The partnership, which began in Spain in 2024, will now run through the summer of 2028.
The renewed agreement expands SpeedyBet's rights into the European market for the first time, with the Paf brand planning to activate them primarily in Sweden.
Cristina Sebastián, Marketing Manager for Paf, said: "We've had a fantastic run as Real Betis' Official Betting Partner in Spain over the past two years. This new agreement takes the partnership to a whole new level."
Regarding the extension of the rights, Sebastián said: "We want to maintain our strong brand presence in Spain and the new European rights will primarily be activated in Sweden. It gives us the opportunity to connect Swedish football fans with one of La Liga's most vibrant clubs and deliver some unique experiences for players in the Swedish market."
The partnership will continue through the 2026-27 and 2027-28 seasons, covering Real Betis' participation in the Spanish league and European tournaments.
Recently, European football has signed and renewed several sponsorships: Novoline renewed its main sponsorship of German second-division club 1. FC Kaiserslautern through the 2027-28 season and Betano extended its partnership with FC Porto until 2029, expanding the agreement to include branding on the Portuguese club's women's team shirt sleeve.
Paf has recently strengthened its presence across European markets by acquiring Bell Casino AB, adding gaming operations across around 50 vessels in Sweden, Germany, Poland, the Baltic countries, the UK, Ireland and the Netherlands.
Paf has recently announced that it increased revenue and profit in 2025 and surpassed €500m in total contributions to society in Åland since its foundation
