Novoline extends main sponsorship of FC Kaiserslautern

Novoline has renewed its main sponsorship of 1. FC Kaiserslautern through the 2027/28 season under a new agreement between Löwen Entertainment and the German football club.

The Novoline logo has been on the front of the club's jerseys since the start of the current season and will remain there through the 2027/28 campaign, following a recent renewal announcement.

Novoline is the gaming brand of Löwen Entertainment, part of Novomatic Group.

Marc Strauß, Managing Director of 1. FC Kaiserslautern, said: "For us, the partnership with FCK is far more than just a sponsorship. It unites two strong brands with regional roots, a rich tradition, and a shared passion for emotions, community, and entertainment. It is an honor for us to continue this journey as the main sponsor and to further contribute to the special atmosphere surrounding FCK."

Oliver Bagus, Managing Director of Gaming Technology at Löwen Entertainment, said: "Our partnership with FCK is much more than a sponsorship. It brings together two strong brands with deep regional roots, a long tradition and a shared passion for emotion, community and entertainment."

Löwen Entertainment became Kaiserslautern's main sponsor in 2024 after previously serving as an exclusive partner, with the Novoline logo appearing on the club's jersey sleeve during DFB-Pokal matches.

Recently, Tipico Casino became an official partner of second-division side Holstein Kiel shortly after launching Schleswig-Holstein's first fully regulated online casino offering, with both parties highlighting regional ties and responsible gambling as key elements of the partnership.

In addition, Bundesliga club FC Stuttgart reached a court settlement with former shirt sponsor Winamax after the early termination of their sponsorship agreement. Under the settlement, Winamax agreed to pay just under €2m ($2.3m) to the club, ending legal claims filed by both parties following the breakdown of the partnership.