Affiliate Gambling.com has appointed television quiz personality and former barrister Shaun Wallace as its first Head of Smarter Gambling, with Wallace set to front a new campaign promoting informed decision-making around online gambling.
Wallace, known as the "Dark Destroyer" on ITV's The Chase, will feature in content across multiple channels as part of Gambling.com's "Smarter Gambling Starts Here" campaign. The appointment brings Wallace's public profile to the company's responsible gambling messaging.
He said: "I'm delighted to join the team at Gambling.com as their Head of Smarter Gambling. It mattered to me to understand exactly how they go about promoting gambling before I said yes.
"I've seen under the bonnet, and it's a dedicated team of professionals set on educating and informing their customers before the action takes place. Information is king, and that's what I've based my career on. Starting your online gambling journey with them is the smartest option, with comparisons and tested recommendations at the core of what they do, you’ll find they live up to their promise."
Dominic Celica, Director of PR at Gambling.com, said: "Shaun's reputation speaks for itself as he's built a career on knowledge, discipline, and knowing exactly when to get involved. That's precisely the mindset we want players to bring to their own decisions. 'Smarter Gambling Starts Here' is the whole idea behind the work we do every day, and having someone as sharp as Shaun on board reinforces everything we stand for."
The appointment follows Gambling.com's parent company rebranding to Grandstand in July 2026. The company said the change reflected the diversification of its business across sports data, advertising, audience monetisation and entertainment.
Gambling.com operates across more than 20 regulated markets and in several languages
