Sportradar Group AG and Euroleague Basketball have announced a multi-year extension of their data and audiovisual betting rights agreement.
The partnership was originally secured through Sportradar's 2025 acquisition of IMG Arena.
The renewed deal begins with the 2026-27 season and extends Sportradar's exclusive global distribution of Euroleague Basketball's official data and AV betting rights through 2031, covering more than 650 games annually across the EuroLeague and BKT EuroCup competitions.
The company said the renewal supports deeper integration of official data into betting and fan engagement products, including expanded micro-betting and player markets, and will continue to include integrity services such as bet monitoring through its Universal Fraud Detection System and education workshops for players and administrators aimed at preventing match-fixing.
“This renewed long-term agreement reflects the strength of the EuroLeague and EuroCup as premium platforms for leading global organizations to grow their business,” said Chus Bueno, Euroleague Basketball CEO.
“More than a transactional partnership, it represents a shared strategic commitment to innovation, technology, and the long-term development of our respective properties.”
Sportradar EVP of Rights and Strategic Projects Moritz Gloeckler echoed those thoughts.
“Winning this tender extends our portfolio of official basketball data and opens up new commercialization opportunities for Euroleague Basketball starting with a set of new, innovative basketball solutions we’re building to enhance the fan experience and plan to roll out over the course of the partnership,” he added.
Recently, Sportradar reported Q2 2026 revenue of €378m ($435.7m), with first-half revenue also up year-over-year.
Sportradar has entered into a multi-year agreement with Kalshi, providing official sports data, integrity services and technology solutions
