The Ottawa Redblacks Canadian Football League (CFL) franchise has formed a new exclusive partnership with ToonieBet, granting the operator branding opportunities across player jerseys, in-stadium signage and social media integrations.
"We are thrilled to welcome ToonieBet into the Redblacks family as a sportsbook partner. RNation is known for bringing unmatched energy to TD Place, and this partnership is all about taking that fan experience to the next level,” Redblacks VP of Corporate Partnerships Matthew Bennett said.
“From the high-stakes atmosphere of the new ToonieBet Sideline Club to the vibrant pregame street parties, we are excited to collaborate on unique activations that celebrate our fans and the great tradition of Canadian football."
The Redblacks and ToonieBet plan to host three pregame street parties on Exhibition Way, with the operator also set to partner with RNation for a live DJ, games and giveaways during the events.
As part of the agreement, Tooniebet was named the official sportsbook partner of the Redblacks and will also sponsor the franchise’s Sideline Club at TD Place.
Daniel Madmon – Head of Tooniebet Canada – also spoke on the new collaboration, having said, "Partnering with an iconic franchise like the Ottawa Redblacks marks an exciting milestone as we continue to expand ToonieBet's footprint in Canada.
"We look forward to wearing the team colours on the field, hosting unforgettable game day experiences and offering Ottawa fans a fun, innovative platform to engage with the sport they love."
The CFL’s Hamilton Tiger-Cats previously named ToonieBet as the franchise’s exclusive and official iGaming partner on 22 June, featuring two activation spaces at Hamilton Stadium, fan initiatives, stadium branding, on-site experiences and promotional campaigns.
The partnership launched ahead of the CFL draft party on the week of 29 June, also providing ToonieBet with naming rights for the club level section at Tim Hortons Field.
The Green Bay Packers agreed to a multi-year partnership with Potawatomi Sportsbook on June 3, which is currently owned and operated by the Forest County Potawatomi Community
