Buenos Aires' Lotería de la Ciudad has announced a new edition of "Conversations That Transform," an in-person event focused on promoting responsible gambling practices and personal well-being as part of its "Hablar es Ganar" (To Speak is To Win) public awareness campaign.
The event will be held on December 9 and will bring together two prominent figures from Argentina's sports and cultural landscape. Luciana Aymar, former Olympic and World champion and one of the country's most recognized athletes, will appear alongside actor and social advocate Gastón Pauls, who has spent more than a decade working in addiction prevention and recovery initiatives.
Pauls' involvement is closely linked to his personal history and public advocacy. After overcoming substance addiction earlier in his career, the actor has since built a long-running educational and support platform through La Casa ONG, an organization he founded to provide guidance and assistance to individuals and families affected by addiction.
His work has positioned him as one of Argentina's most visible figures in prevention programmes, with a focus on early intervention and awareness in schools, community spaces and digital platforms.
As part of this work, La Casa ONG currently offers a free online training course dedicated specifically to gambling addiction prevention. The programme addresses behavioral risk factors and promotes strategies aimed at encouraging healthier habits and informed decision-making, both among players and in their immediate environments.
According to Lotería de la Ciudad, the initiative, which is free of charge, is intended to create an open space for discussion around mental health and personal responsibility, reinforcing the institution's broader responsible gambling framework. The regulator indicated the event forms part of a wider strategy to incorporate social awareness policies into gambling oversight, a model increasingly adopted by regulators across Latin America and other regions.
Buenos Aires is advancing measures to block access to online gambling sites in schools through network-level and ISP filtering as part of its broader protection framework for minors
