Brazil's Secretariat of Prizes and Bets (SPA) has published an ordinance setting rules for betting advertising during the 2027 Women's World Cup in Brazil.
The ordinance defines how tournament-linked sponsors can display their brands during the competition while keeping Brazil's existing betting advertising restrictions in place.
Official FIFA sponsors, commercial partners and tournament suppliers are authorized to display their brands in stadiums, at the FIFA Fan Festival, across broadcasts, official platforms and other tournament-related assets.
That authorization doesn't extend to offering or promoting betting to Brazilian consumers. Links, QR codes, promotional codes, sign-up calls-to-action and any other mechanism directing consumers to betting platforms remain banned.
Operators not authorized to operate in Brazil also remain barred from advertising betting domestically, including through Women's World Cup-related activity.
"The ordinance makes clear the line between institutional brand exposure and betting advertising,” said Tagiane Gomide, legal director at Ana Gaming Brasil.
“That clarification was necessary for an international event held in Brazil, because it preserves FIFA sponsors' commercial rights without changing the rules already in place for the Brazilian market."
Beyond advertising rules, the ordinance also establishes a fast-track review process for authorization requests from operators linked to the Women's World Cup, with applications accepted through October 31, 2026, and expedited processing by the SPA.
Recently, several of Brazil's leading football clubs and federations published a joint statement defending the regulated betting market, responding to a possible Federal Government provisional measure banning online casino games.
Separately, Brazil's National Consumer Secretariat opened an investigation into CazéTV over betting promotions aired during its 2026 World Cup coverage, bringing scrutiny to how broadcasters and commentators handle betting promotion during live sports events.
Earlier this week, Mariana Piccoli Lins Cavalcanti was named Brazil's new Undersecretary of Sanctioning Action at the SPA.
CazéTV will also cover the Women's World Cup, though no betting brand sponsorship has been announced yet
