The French Advertising Standards Authority (ARPP) has published the 2026 edition of its Responsible Influence Observatory, outlining the rate of influencer non-compliance with gambling ad standards.
It examined 3,656 pieces of gambling-sector content from April to June 2026. Regarding "certified" content creators, it observed an 11% non-compliance rate, compared to 40% for their "non-certified" counterparts.
Thus, certification appears associated with fewer transparency violations. Meanwhile, the most frequent issues involve including warning messaging and placing the 18+ pictogram.
Gambling ads can be challenging for influencers to keep compliant because they must include several mandatory warnings and disclosures, especially in short, segmented or live content.
The ARPP believes these requirements could be simplified and better aligned with how platforms are used, and says it is working with public authorities on the issue.
The Observatory also addresses broader subjects such as finance, beauty and food. As of September 30, 2026, 2,677 creators had earned the certificate, while nearly 6,200 had registered.
While not completely related to content creators, who mostly use Meta's social media platform as well as TikTok, Google updated its France gambling ads policy in June.
Certification is now required to run certain categories of gambling-related advertising.
Operators of the statutory lottery monopoly were added to the list of entities eligible for certification. At the same time, interested operators need to submit a formal application to Google demonstrating that they meet the requirements set out in local regulations and company policies.
In June, French deputies filed a bill seeking tighter restrictions on sports betting advertising. It has not made significant progress yet.
France’s Fédération Addiction previously called for a ban on betting operator sports sponsorships
