Sportradar has entered into a definitive agreement to sell Atrium Sports to Teamworks Innovations for $170m, representing the coaching and scouting business of its Synergy Sports product.
Following completion of the transaction, Sportradar will retain certain technology assets, capabilities and revenue, such as automated video production cameras, automated graphics solutions, certain computer vision capabilities and competition management products.
Atrium Sports’ purchase price of $170m represents an “accretive double-digit EBITDA multiple relative to Sportradar’s market valuation,” while the transaction is currently expected to close during the fourth quarter of 2026.
“This transaction optimizes and streamlines our business as we focus on our core betting, gaming, and media priorities, while enabling us to retain key technology assets and capabilities that will support growth and innovation. The proceeds will further strengthen our balance sheet and support capital allocation priorities,” Sportradar CEO Carsten Koerl said.
“Synergy is a leading team-side analytics platform for baseball and basketball and this transaction positions the business for its next phase under an industry leader focused on serving teams and athletes. We will work closely with Teamworks to ensure a seamless transition for our clients, partners and employees.”
According to Sportradar, the retained technology assets, capabilities and revenue “underpin” the organization’s core offerings and were previously integrated into its business.
On 28 September, the National Association of Games and Lotteries (ANJL) ended its agreement with Sportradar covering sports integrity initiatives in Brazil, days after President Luiz Inácio Lula da Silva signed a provisional measure prohibiting fixed-odds betting.
The February agreement provided for two educational platforms covering areas including match-fixing risks, detection, regulation and reporting channels.
One platform, developed by Sportradar and launched with the Ministry of Sport in April, was designed to train athletes to identify, reject and report approaches linked to competition manipulation.
Sportradar appointed Daniel Zurakov as the organization’s new VP of Prediction Markets on 15 September, less than a month after expanding its sports data partnership with Polymarket
