Sportradar has agreed to sell Atrium Sports, the coaching and scouting business within Synergy Sports, to Teamworks Innovations for $170m in cash. The companies expect the transaction to close in the fourth quarter of 2026, subject to customary conditions.
The proposed sale separates a business serving sports teams from technology and services Sportradar uses across betting, gaming and media. It does not cover the entire Synergy Sports technology portfolio.
Sportradar said it will retain automated video production cameras, automated graphics, certain computer vision capabilities and competition management products, along with associated capabilities and revenue already integrated into its operations.
Commenting on the development, CEO Carsten Koerl stated: “This transaction optimises and streamlines our business as we focus on our core betting, gaming and media priorities, while enabling us to retain key technology assets and capabilities that will support growth and innovation.
"The proceeds will further strengthen our balance sheet and support capital allocation priorities. Synergy is a leading team-side analytics platform for baseball and basketball, and this transaction positions the business for its next phase under an industry leader focused on serving teams and athletes.
"We will work closely with Teamworks to ensure a seamless transition for our clients, partners and employees.”
The deal comes as Sportradar’s Sports Performance revenue fell 13% year-on-year in Q2 2026, even as group revenue rose 19% to €378m.
Elsewhere, Sportradar expanded its Polymarket partnership to cover more than 20 sports leagues and appointed Daniel Zurakov to lead its prediction markets business.
In Brazil, industry association ANJL ended a separate sports integrity agreement with Sportradar following the country’s fixed-odds betting prohibition.
Sportradar acquired Synergy Sports in 2021
