BetMGM has unveiled the launch of its new House of the Dragon title for iGaming players in Alberta and Ontario, developed in partnership with Blueprint Gaming and available in both provinces for an exclusive six-week period.
The operator confirmed players in Alberta and Ontario will receive “first access” to the digital title prior to a “blockbuster release.”
“House of the Dragon offers us an exciting opportunity to build on our experience of creating games around some of the world’s most recognisable entertainment franchises,” Blueprint Gaming Product Director Charlie Jacka said.
“We have worked to capture the scale and identity of the series while giving the game a strong mechanical identity through its reach features. Launching exclusively with BetMGM gives us a fantastic platform to introduce our latest hit to players and we are excited to see it take flight.”
House of the Dragon is inspired by the acclaimed television series, featuring cinematic artwork and themed gameplay mechanics such as Dragon's Chest, Dragon's Fire and Dragon's Lock modifiers.
In April, Blueprint Gaming signed a multi-month exclusivity agreement with BetMGM to launch its Game of Thrones slot title in Ontario, reflecting a “targeted approach to market entry” prior to wider North American expansion.
Blueprint Gaming expanded access to the Game of Thrones slot title to targeted US states during the summer, as well as brought the game to Alberta once the province’s regulated iGaming market went live in July.
Game of Thrones was originally developed by Blueprint Gaming in partnership with Warner Bros. Discovery Global Experiences, featuring the supplier’s money collect mechanic and branded modifiers to enhance prize collection.
BetMGM also extended its partnership with NHL star Connor McDavid on October 15, as the Edmonton Oilers player will continue to appear in responsible gambling content across broadcast, digital and social media platforms.
MGM Resorts launched its first-ever beachfront BetMGM sportsbook location at the Tailgate Beach Club on September 24, converting one of the 23 cabanas currently offered at the site
