For N1 Partners, 2025 became a year of growth, strong announcements, and results backed by numbers. The company continued to develop its affiliate program and strengthen the foundation for even greater scaling ahead. All of this is driven by a global goal: to be number one for partners.
Looking at the broader picture, 2025 for the affiliate industry as a whole was marked by systemization. The market continues to expand, partnerships are increasingly built for the long term, and technology plays a growing role in decision-making speed and result quality.
N1 Partners sum up the year and share the key highlights of 2025.
The Pace of the Year
+150%
the average monthly number of FTDs
Compared to last year, the average monthly number of FTDs driven by partners increased by 150% in 2025.
New Launches
4 new brands
launched by N1 Partners in 2025
- Jet4Bet
- Slot Lounge
- Goldex Casino
- Koru Casino
These new launches, like all brands in the company's portfolio, quickly gained recognition from both players and affiliates. This was driven by strong conversion rates, high Reg2Dep (up to 70%) and LTV, solid player support, well-developed retention mechanics, and N1 Partners' ability to maintain quality at scale for partners: fast and stable payouts, flexible terms, creative assets, and ready-to-use promo materials.
Top 5 Brands of the Year
N1 Partners highlighted the top 5 products in their portfolio by FTD traffic volume, which proved to be the most in demand among partners and players in 2025:
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N1 Bet
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RollXO
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Jet4Bet
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SlotLounge
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GoldexCasino
The Team Behind the Scale
500+ new employees
joined N1 Partners in 2025
As the business scaled, the team expanded accordingly, enabling the company to maintain high operational speed and provide partners with stable, high-quality service.
N1 Partners Around the World
10+ events
attended by N1 Partners in 2025
The team traveled thousands of kilometers, held hundreds of meetings with partners across 8 exhibitions, and delivered standout booths and activations at 5 major events that continued to be widely discussed in the media:
- iGB Affiliate Barcelona
- Conversion Conf Warsaw
- iGB L!ve London
- SBC Summit Lisbon
- SiGMA Central Europe
Highlight of the Year: N1 Puzzle Promo
N1 Puzzle Promo became one of the most industry-wide talking points throughout the year. It was a global campaign where a classic promo mechanic evolved into an engaging story with gamification, multiple stages, and bold offline activations.
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The largest prize pool in the iGaming industry at €500,000, with a Robinson R22 helicopter as the main prize, set a new benchmark for the market.
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Hundreds of partners actively took part in the race, collecting puzzle pieces through FTDs and other activities, climbing the leaderboard in pursuit of top prizes.
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50+ media outlets covered the campaign throughout the year.
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Activations took place worldwide:
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At iGB Live in London, partners rode an iconic double-decker Wealth Bus and flew over the Thames in a branded helicopter
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SBC Summit in Lisbon added momentum with the Surfing on the Waves to Success concept
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SiGMA Central Europe in Rome brought an Italian motorsport vibe through a pit-stop concept that set a new pace for the competition
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All of this will culminate in the grand final on January 20, 2026, in Barcelona.
N1 Puzzle Promo demonstrated how a promo can drive not only reach, but also long-term engagement, loyalty, and sustained partner activity growth.
N1 Partners thank their partners for trust and collaboration throughout 2025. Happy holidays! May 2026 bring even stronger setups, high-quality traffic, and confident profits.
On their side, N1 Partners will continue to grow in 2026, strengthening what matters most to partners: products, technology, analytics, personalization, terms, and service, so scaling becomes simpler and more profitable.
Be number one!
N1 Partners will be present at ICE Barcelona 2026
