Samuele Traversin
We are delighted to announce that Samuele Traversin is joining Soft2Bet as Executive VP of Business Strategy and Corporate Development.
Samuele brings 15+ years of experience in business strategy, M&A and corporate development across the global gambling and gaming industry.
He has worked across B2C, B2B, and platform businesses, supporting growth, international expansion, and complex strategic initiatives across Europe, North America, and LatAm. Samuele also holds an MBA from the University of Cambridge Judge Business School.
In his role, Samuele will work closely with Andrew Cochrane, the leadership team and colleagues across the group on business strategy and corporate development, helping set strategic priorities, evaluate growth opportunities, and support M&A, partnerships and broader value-creation initiatives, with a strong focus on enabling teams and talent to deliver impact at scale.
Harrison Barrett
Harrison Barrett has also been hired and will be the new VP of Business Development. He made the following comment on LinkedIn:
"I’m pleased to share that I’ve joined Soft2Bet as VP of Business Development.
My focus will be on driving growth by securing the right operator partnerships in competitive markets and deepening our work with Tier-1 operators.
What I like most about Soft2Bet is its operator-first mindset. The team’s B2C experience shapes how we work with partners and how we measure success, with a clear emphasis on growth and retention.
I’m looking forward to getting started with the team and working closely with Andrew Cochrane as we build on the strong foundations already in place and continue to push forward in key markets."
Soft2Bet recently appointed Andrew Cochrane as its new CCO
