Joining bet365 on the night were two people familiar with the competition as former participants, with former PSV, Liverpool and Chelsea star Boudewijn Zenden, and former Chelsea, Arsenal and Tottenham defender William Gallas, attending.
Those four tickets were just a drop in the ocean thanks to bet365’s Big Ticket Giveaway Ballot, which has seen more than 4,500 tickets given away to registered customers. On top of that, the Big Ticket Giveaway activations, most recently at Kings Cross in London, have seen a further 148 tickets handed out to lucky winners on the day.
Since the partnership between bet365 and the UEFA Champions League began, just shy of 6,000 guests have attended UEFA Champions League matches, and seen almost 1.9 million applications for tickets across bet365’s Big Ticket Giveaway Ballot so far.
The Ballot for Match Week 11 & 12 UEFA Champions League Tickets Opens on 1st March 2026!
bet365 is celebrating its second season as an Official Global Partner of the UEFA Champions League (UCL), by continuing to give back to fans of the beautiful game. The sports betting brand made history in the 2024/25 season, by launching one of the largest ticket giveaways in UEFA history.
Over three thousand free tickets for matchdays in the UEFA Champions League were given away by bet365 during the course of the 24/25 season, from the league phase right up to and including the final in Munich.
This season has been no different and, as of 1st March 2026, you can enter the ballot for Matchweek 11&12. The ballot for Matchweek 11 lasts until Wednesday, 4th March. The ballot for Matchweek 12 lasts until Sunday, 8th March.
All of the following quotes can be attributed to Jon Riley, bet365 PR Operations Manager.
On the Event Production
“The Big Ticket Quizaway is just the latest example of the great work we’ve done at bet365 to activate our position as Official Global Partners of the UEFA Champions League.
“And at bet365, we’re fortunate that we have creative partners to help us deliver unbelievable experiences globally for fans, partners and colleagues alike.
“The team at Hatch Communications were first class in the build-up to event, providing industry leading support and expertise for what was a huge team effort.
“Boxpark, an iconic venue beneath Wembley’s famous arch, was transformed by the creative imagery supplied by the team at Drummond Central. Our guests were greeted by the glistening UEFA Champions League trophy on entry, and then hit with a sea of green and gold all designed and supplied by DC, in what was a standout night of bet365 and UEFA Champions League celebration.
“The event also benefitted from the presence of Octagon, bet365’s UEEFA Champions League partner, who were on call for all branding and IP questions. The team from Octagon actually made the on-stage semi-finals, no mean feat!
“The night was a celebration of our Big Ticket Giveaway. The Giveaway, in its second year, has seen us give away almost five thousand tickets across our Big Ticket Giveaway ballot to customers, from almost 1.9 million applications. In total, almost six thousand guests have enjoyed the experience of UEFA Champions League football thanks to bet365.
“Only one of our Quizaway teams could win the four tickets to this season’s UEFA Champions League Final in Budapest, but thanks to the amazing atmosphere and bespoke creative within Boxpark, everyone enjoyed a true taste of Europe’s biggest club competition.”
Why a Quizaway?
“The Big Ticket Quizaway is a powerful example of how live experiences can bring iconic brand sponsorships and partners together.
“At bet365 we are lucky to work with a network of key commercial partners, and an event such as the Quizaway, and last year’s Never Ordinary Watchalong, not only amplify our position as Official Global Partners of the UEFA Champions League, it allows our partners to share in the halo effect and leave feeling a much closer connection between the brands and the partnership.
“Why a quiz? Well, the traditional pub quiz is a staple of UK culture, just as football is, but we wanted to elevate both, creating an exciting dynamic event in London that had global relevance.”
The Talent on Show
“A huge thank you to our hosts Natalie Pike and Lloyd Griffiths, who took our vision for the Quizaway and gave it a star touch.
“Joined by UEFA Champions League legends William Gallas and Bolo Zenden, guests were treated to stories from their careers, and two lucky teams had a legend join their team, as part of our ‘Sub On Play On’ surprise.
“Ahead of the event we invited media partners to spend time with William and Bolo, discussing all things UEFA Champions League. Be sure to keep an eye out for content dropping across editorial and social media channels.”
What’s next for bet365 and the UEFA Champions League?
“The return of the UEFA Champions League knockout stages brings with it the return of the Big Ticket Giveaway. We’re thrilled that customers across many of our live territories will be able to apply for tickets for the play-off stages onwards.
“We will also be activating our Giveaway globally, with members of the public given chances to win tickets in person or via our digital activations.”
*Entrants must be 18+ and UK residents, with a bet365 account. All entrants will be subject to vetting to ensure they are compliant with responsible gambling guidelines.
Significant Open Account Offer T&Cs
· Available to new customers only. Make a qualifying deposit of £5* or more and claim the offer within 30 days of registering your account to qualify for 500% of that amount in Bet Credits, up to a maximum of £30* in Bet Credits. Once released, your Bet Credits will be held in your account balance and are non-withdrawable.
· To release your Bet Credits for use, you must place qualifying bets to the value of your qualifying deposit (capped at £10*) and they must settle within 30 days of claiming the offer. Only qualifying bets placed and settled after claiming the offer will count towards this requirement.
· Apple Pay, Google Pay, PayPal, paysafecard and all other prepaid credit and debit cards, where available, cannot be used for either your qualifying deposit or any subsequent withdrawal of returns from Bet Credits stakes unless we have successfully verified an accepted form of your Identity Documents and you have entered a Postal Verification Code (PVC), or we have successfully verified two accepted forms of your Identity Documents. See condition 2 of full Terms and Conditions for details.
· Bets placed must meet certain conditions to count towards the release of your Bet Credits:
· Must contain at least one selection at odds of 1/5 (1.20) or greater.
· Only the largest cumulative stake on an individual selection within a market/fixture combination (either pre-match or In-Play) will count towards the settled bets requirement.
· Where a stake has been partially Cashed Out, only the remaining active stake will count.
· Where a bet has been edited using our Edit Bet feature, only the new stake on the new bet will count.
· Fully Cashed Out, Instant Games, Gaming, Free Bets, void bets or In-Play bets which are settled as a push will not count.
· Your Bet Credits are non-withdrawable, and Bet Credits stakes are not included in any returns. Any returns from Bet Credits placed will be added to your Withdrawable Balance. Bet Credits cannot be used on certain products, offers/promotions and bet types. See full Terms and Conditions for details.
· Your Bet Credits will be forfeit and removed if your account is inactive for 90 consecutive days.
Registration Required. T&Cs Apply, 18+. gambleaware.org
Big Ticket Giveaway activations, most recently at Kings Cross in London, have seen a further 148 tickets handed out to lucky winners on the day.
