Imaginelive today announced the launch of a new live casino cooperation with Adjarabet, an online gaming operator in the Caucasus region, with a strong and established presence in Armenia and Georgia.
As part of the partnership, Imaginelive is delivering a dedicated, branded live studio for Adjarabet, featuring blackjack and roulette tables. The studio environment has been developed exclusively for Adjarabet, with both the set design and dealer uniforms fully aligned with the operator’s brand guidelines to ensure a consistent and recognizable player experience.
The launch of the dedicated live studio further strengthens Adjarabet’s live casino offering, providing players with a tailored, brand-focused environment.
“This cooperation reflects a shared focus on product quality and localization,” said Martin Martirosyan, Imaginelive Group CEO. “By delivering a fully branded studio experience, we are supporting Adjarabet’s commitment to providing familiar, high-quality live casino content to its players in Armenia.”
About Adjarabet
Founded in 1998, Adjarabet is a leading online gaming operator operating in Georgia, with its expansion into the Armenian market in 2017. The company offers a portfolio of products, including sportsbook, casino, and live casino, designed to meet the preferences of local markets.
With more than two decades of operational experience, Adjarabet has developed broad product expertise and brand presence in the Caucasus region. The operator places emphasis on localization, delivering content, user experience, and branding tailored to regional audiences.
From 2019 Adjarabet is part of the Flutter Entertainment group, an international online betting and gaming company, benefiting from shared expertise while maintaining a local operational focus in its core markets.
Adjarabet is a leading online gaming operator operating in Georgia and part of the Flutter Entertainment group
