As public expectations of the gaming industry rise, company culture and leadership standards carry greater weight than ever. How companies support their teams and act under pressure directly influences how they’re perceived and trusted.
This year’s educational programme spans three stages, with panel discussions on day one and hands-on workshops on day two, alongside two additional workshop rooms. The workshop room in focus will cover Purpose, Policy & PR on Wednesday 29 April and Future Ready Leadership: Tech, Talent & Transformation on Thursday 30 April.
The emphasis on workshops was a deliberate choice. Topics like culture, policy, and talent development benefit from a more personal, in-depth format, where attendees are encouraged to interact with experts and address real challenges head-on.
“In chasing profits and burying their heads in operational priorities, companies often forget that they need to look internally in order to grow externally,” said Rasmus Sojmark, Founder and CEO of SBC. “How you support your people, communicate, and lead creates a strong foundation, and everything else, including profitability, will follow naturally.”
The Purpose, Policy and PR explores how gaming companies are strengthening culture and communication at a time of increasing scrutiny. Sessions will cover supporting employees through workplace challenges, addressing addiction and recovery, introducing AI without eroding trust, embedding ESG into day-to-day operations, and navigating public messaging with clarity and confidence.
Workshops include:
- Crisis Comms Masterclass: Who Got It Right?
- ESG Beyond the Tick Box: Turning Purpose into Profit
- AI in HR: Empowering Teams, Not Replacing Them
- The Hidden HR Challenge: Addiction, Recovery and Support in Gaming
- Media & Messaging: From Sales to Storytelling in a Restricted Age
Future Ready Leadership: Tech, Talent and Transformation shifts focus to how the industry can and future-proof its workforce. Sessions will explore emerging skill priorities, the qualities of resilient leadership, and the career pathways companies are building to attract, retain and develop talent.
Workshops include:
- Breaking Barriers, Building Futures
- Resilience in Leadership
- Future-Proofing Your Career: The Skills, Roles and Opportunities Shaping the Next Workforce
Experts appearing across workshops include Reija Airas (EVP, People, Culture and Communications, Veikkaus), Roberta Buhagiar (Learning and Development Specialist, Gentoo Media), Caroline Butler (Head of Global Markets, Initiate International), Emma-Elizabeth Byrne (Head of Publishing, Gentoo Media), Alina Famenok (Growth & Partnerships Expert, Former CEO Already Media), Christopher Grech Bonett (Founder, R77 Elitetalent), Brian Christopher (CEO and Creator, BC Ventures), Liesbeth Oost (Head of ESG, JOI Gaming), Julia Weygandt (Board of Directors, Global Gaming Women), and JP Xuereb (HR Director, HIT Gaming).
SBC Summit Malta 2026 will take place from 28–30 April at the InterContinental Malta, bringing together 6,000 industry professionals. Beyond the conference programme, attendees can take advantage of extensive networking opportunities across the exhibition floor and at dedicated off-site events.
Ready to attend SBC Summit Malta? Use code INSIDERPARTNERVIP for 42% off VIP tickets.
