The company has integrated ICONIC21’s entire multi-vertical portfolio, granting its extensive operator network immediate access to a diverse range of live casino, slots, and virtual games.
Hub88 has established a reputation for partnering with high-caliber studios to improve player retention and engagement. By utilizing its streamlined Casino API, Hub88 enables its partners to distinguish themselves in a saturated market by deploying fresh content with minimal technical friction.
The centerpiece of this rollout is ICONIC21’s newly launched Gravity Wheel, which delivers one of the most rapid game show experiences currently available. Diverging from traditional game show formats, Gravity Wheel eliminates the wait for bonus rounds; instead, dynamic multipliers are active during every spin. These multipliers, Saturn, Moon, Comet, and Sun, enhance the payout potential, with the Sun multiplier offering wins of up to 1,000x.
Beyond the live studio content, the agreement encompasses ICONIC21’s full suite of slot and virtual game titles. This includes recent high-performance releases such as Las Piggas, as well as popular formats like Crash and Plinko.
The partnership is already yielding results, with the portfolio currently live across several brands within Hub88’s distribution pool, and further rollouts scheduled for the coming weeks.
Commenting on the collaboration, Alina Mihaela Popa, Chief Commercial Officer at ICONIC21, said: “Partnering with Hub88 is a significant milestone that aligns with our focus on speed and product agility. Hub88 is respected for offering a prime environment to its operators, and seeing our full portfolio go live across their network is standing as proof of our shared standards for quality.
We look forward to a long-term relationship built on delivering high-performance content that meets the evolving needs of global players.”
From Hub88’s side, Jessica Inglott, Head of Supplier Relations added:
“Our objective is to provide our partners with a competitive edge, and ICONIC21’s catalog does exactly that. The inclusion of unique titles like Gravity Wheel brings a different energy to our offering. The speed at which we’ve been able to roll out these games across multiple brands speaks to the synergy between our technical teams and the quality of the product”
By combining Hub88’s robust distribution infrastructure with ICONIC21’s rapid product development pace, both companies are well-positioned to drive increased value for operators worldwide.
