Imagine Live, the award-winning live casino provider, has announced a strategic partnership with Ana Gaming, a Brazilian gaming and betting holding company operating in Brazil's regulated market. The collaboration marks a significant step forward in Imagine Live’s growth strategy in Latin America and underscores Ana Gaming’s commitment to offering entertainment experiences within a regulated environment, strengthening the positioning of both companies.
Under the terms of the agreement, Ana Gaming has integrated Imagine Live’s extensive portfolio of live casino content across its brands, including 7K Bet, Cassino Bet and Vera Bet. Players will gain access to a diverse selection of live dealer games, immersive game show experiences and dedicated tables designed to meet the growing expectations of the Brazilian public.
The collaboration comes at a pivotal moment for the regulated gaming industry in Brazil. Ana Gaming, already well-established under the federal licensing framework, strengthens its position by integrating Imagine Live’s portfolio, combining regulatory compliance, localized marketing expertise and an engaged player community. For Imagine Live, the partnership further solidifies its footprint in Latin America and aligns with the company’s strategy of collaborating with ambitious, forward-thinking operators who prioritize player experience, responsible gaming, and long-term sustainable growth.
Nadiya Attard, CCO of Imagine Live Group, emphasized the importance of the Brazilian market and the choice of Ana Gaming as a strategic partner. "Brazil remains one of the most exciting regulated markets in the global gaming industry, and we are thrilled to enter into this partnership with Ana Gaming as they continue their impressive growth journey. Their deep understanding of the local market, strong portfolio of brands and commitment to responsible gaming make them the ideal partner for Imagine Live. We look forward to delivering exceptional live casino experiences to their players and building a successful, long-term relationship together."
For Marco Tulio Oliveira, CEO of Ana Gaming, the partnership enhances the holding company’s entertainment offerings. "The collaboration with Imagine Live complements our strategy of offering a robust entertainment portfolio that strictly adheres to regulatory guidelines. Delivering high-quality live casino experiences to our players is central to our mission, and this partnership reflects our focus on innovation and the security that is fundamental in a regulated market."
The partnership reflects a shared vision between both companies to deliver premium entertainment experiences while supporting the sustainable development of the regulated gaming sector in Brazil. By combining Ana Gaming’s strong local market presence with Imagine Live’s cutting-edge technology and live casino production capabilities, the collaboration will further drive growth and engagement across the Brazilian market.
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