ICONIC21 draws on a classic with the release of Keno

The simple thrill of picking numbers and watching them land comes to the lobby in Keno, a new lottery-style title built on one of gaming’s most enduring formats from in-demand iGaming content provider ICONIC21. 

Players pick up to ten numbers, watch the draw and see how many match, a rhythm that has kept keno popular for generations and carries cleanly across to online play. 

Three selectable risk levels – Low, Medium and High – let players shape the game to their own appetite, from steady, frequent returns through to bigger, rarer swings. A maximum multiplier of 1,000x keeps the top end compelling, while the pared-back format stays approachable for newcomers and regulars alike. 

Designed for operators who value entertainment and player wellbeing in equal measure, Keno lets players choose their own risk level rather than imposing one, handing them clearer control over how they play. 

The game is also easy for operators to make their own, with customisable win and loss assets and a branded multiplier progress bar that folds Keno into an existing brand rather than bolting it on. 

The release adds to a fast-growing ICONIC21 portfolio that has expanded well beyond the provider’s live casino roots, reflecting a continued push into original, format-led titles. 

Edvardas Sadovskis, Chief Product Officer at ICONIC21, said: “Keno has endured precisely because it never asked for too much of the player, and that simplicity is exactly what we set out to protect. 

“The three risk levels give players real agency over their session, which matters for enjoyment and responsible play alike. It’s a recognisable, low-barrier format with enough customisation built in to make it genuinely an operator’s own.”