During the 2026 World Cup, Linebet successfully redefined its market presence in Africa by launching a series of high-impact fan zones across Benin, Ghana, Congo and Zambia. This initiative altered traditional match screenings into a sophisticated user acquisition channel, proving that deep physical engagement can outperform standard digital advertising in emerging markets.
Moving beyond typical brand awareness, the campaign utilized what Linebet calls a "live funnel" approach. While fans gathered to watch the broadcast, the brand’s promo teams functioned as on-site consultants rather than just ambassadors. They engaged audiences through gamified experiences and provided hands-on assistance with app navigation, registration and deposits. By removing technical friction at the moment of peak emotional investment, the brand created a frictionless path from the stadium atmosphere to the digital product.
The results highlight the effectiveness of this hands-on strategy.
Throughout the tournament, the activation reached 80,000 fans, sparking 28,000 direct interactions. This engagement drove 21,000 product visits and 16,400 new registrations. Most importantly, the campaign delivered 3,900 first-time deposits, achieving a remarkable 78% conversion rate from app opening to registration.
The impact of the campaign extended well beyond the final whistle. A performance review conducted one month post-tournament showed that 28% of the new depositors remained active, highlighting the superior retention of users acquired through high-touch physical events.
Linebet’s results demonstrate that in competitive landscapes, the synergy of emotional live experiences and personalized onboarding is a powerful formula for building a loyal, high-quality user base.
The campaign showed strong post-tournament retention, with 28% of new depositors remaining active one month after the World Cup
