Linebet is renewing its partnership with Athletic Club Bilbao for the new season, building on a successful first year of collaboration and further strengthening its connection with football fans across Africa. The renewal comes at an exciting moment for the team, with several of the club’s players having been part of the Spain squad that lifted the 2026 FIFA World Cup trophy. Their success adds another highlight to an already memorable season and further underlines the team’s presence at the highest level of international football.
During the first season, Linebet and Athletic Club Bilbao brought the partnership to life through a range of fan-focused initiatives, including competitions, jersey and ticket giveaways, exclusive content featuring players, co-branded advertising campaigns and special events. By combining digital content with live fan experiences, the collaboration went beyond traditional brand visibility and created direct opportunities for supporters to engage with the partnership and the football experience around it.
As an official regional betting partner of Athletic Club Bilbao in African markets, Linebet will continue to strengthen its presence across key territories while developing new ways to connect with the region’s growing football audience. The renewed partnership builds on the strong foundation established during the first season, with both sides set to introduce new activations, content and fan experiences throughout the upcoming campaign.
For Linebet, the collaboration with Athletic Club Bilbao reflects a long-term approach to football partnerships — combining brand presence with meaningful fan engagement and creating experiences that resonate with supporters beyond the matchday.
Both sides plan to introduce new content, activations and fan experiences throughout the upcoming season
