The launch will mark a major next step for Lucky7 Casino as it expands beyond its existing casino proposition and brings sports betting into the same player environment.
For Delasport, the partnership further strengthens its position in the regulated Dutch market, with Lucky7 Casino becoming the second Dutch online casino operator to adopt its sportsbook technology. For Delasport, the partnership further strengthens its established position in the regulated Dutch market.
Delasport’s sportsbook is already live in the Netherlands with OneCasino, and the company has recently signed an agreement with another significant operator in the market, further expanding its Dutch footprint.
Delasport’s sportsbook will be fully integrated into Lucky7 Casino, giving players access to an extensive range of pre-match and live betting opportunities across football, tennis, basketball and other major sports.
The solution combines broad sports coverage with advanced in-play betting, smart personalization, tailored recommendations and real-time engagement tools, enabling Lucky7 Casino to deliver a sportsbook experience designed around the preferences of players in the Dutch market.
The sportsbook launch will coincide with the continued evolution of the Lucky7 Casino platform. The operator is also developing a full redesign of its website, with an updated look and feel, improved navigation and an enhanced experience across desktop and mobile. Sports betting will form a central part of the new
proposition, bringing casino and sportsbook together within one cohesive player journey.
Oren Cohen Shwartz, CEO of Delasport, commented: “ Lucky7 Casino has a clear vision for building a complete entertainment proposition in the Netherlands, and we are proud that Delasport will play a central role in it. This partnership also strengthens our position in a key regulated market and reflects the growing demand for sportsbook technology that combines local relevance, personalization and strong player engagement.”
The partnership is another step in Delasport’s continued expansion across regulated markets and reinforces its strategy of working with ambitious operators looking to build differentiated sportsbook propositions around local player needs.
Delasport's sportsbook combines sports coverage, native horseracing, advanced personalization, proprietary betting features and sophisticated risk management to help operators differentiate their brands, increase player engagement and improve commercial performance
