SPRIBE has named Brazilian football content creator Luva de Pedreiro as a brand ambassador for Aviator, its flagship crash game, with the internet star set to introduce the title to his enormous following across Brazil and Latin America.
Known off-screen as Iran Ferreira, Luva de Pedreiro built his fame from a dirt pitch in rural Bahia, posting videos of his football skills and celebrations that turned his “Receba!” catchphrase into something fans now chant in stadiums.
He has since become one of the most recognisable names in Brazilian football culture, with more than 40 million followers across Instagram, TikTok and YouTube.
As an Aviator ambassador, he will share the game with that audience – a natural fit for a creator whose appeal runs on the same energy and unpredictability that runs through every round of Aviator.
Aviator is the game that created the crash category and still sets its benchmark. Players place their bet as a plane takes off and watch a multiplier climb with it, cashing out whenever they choose. Time it well and the winnings are theirs, but hold on too long and the plane disappears, taking the stake with it.
Giorgi Tsutskiridze, CCO at SPRIBE, said: “Luva de Pedreiro is one of the most recognisable figures in Brazilian football culture, and the connection he has with his fans is exactly what makes this partnership work.
Brazil is one of the most important markets in the world for us, and Aviator already has a huge community there. Having someone of Luva’s standing introduce the game to his followers, in his own voice, is the strongest way we could reach the next generation of players. We know his audience shares his love of the game, and we are confident they will find plenty to enjoy in Aviator.”
Luva de Pedreiro, Aviator brand ambassador, added: “Aviator has the same energy I put into everything I do, that moment where anything can happen and you have to trust your instinct. I can’t wait to show it to my fans and see how they take to it!”
Brazil is one of the most important markets in the world for SPRIBE, and Aviator already has a huge community there
